By Kevin Grossman
The differences are again dramatic.
When we asked tens of thousands of job candidates whether or not they’d refer others to apply at a specific company based on their recruiting experience at that same company, 14 percent said they would “definitely not” while only 24 percent said they’d be “extremely likely”.
Contrast that with companies that won CandE Awards this year in North America – only 8 percent said they would “definitely not” while upwards of 36 percent said they’d be “extremely likely”.
That’s a 12-percent difference in extremely likely to refer others. Quite significant in any job market but particularly in the competitively tight job market of today.
Talent Board, the first non-profit research organization focused on the promotion and benchmark research of a quality candidate experience, today revealed the winners of the 2017 North American Candidate Experience (CandE) Awards. More than 200 companies registered to participate in the 2017 North American CandE Awards program, which ultimately collected the thoughts and experiences of over 180,000 job candidates.
Winners were identified through a blind data analysis based on their job candidates’ satisfaction survey scores. To qualify, each company committed to a statistically significant candidate response rate, where the proportion of respondents not hired met or exceeded a set standard. Multiple factors in the data summaries were considered in the final analysis, however, three key questions had a significant impact on determining the winners.
These questions focused specifically on the likelihood that the candidate would reapply to the organization, whether or not the candidates would refer other job seekers to the organization and the candidates overall ranking of their specific candidate experience.
The 50 winners are organizations that received the highest positive candidate experience ratings.
The 2017 North American CandE Awards winners are: (alphabetical order)
- adidas AG
- Aerohive Networks, Inc.
- Air Canada
- American Airlines
- BASF Corporation
- Blue Cross Blue Shield of Michigan
- Brown-Forman Inc.
- Colorado Springs Utilities
- Compassion International
- DaVita Medical Group
- Delta Air Lines
- Deluxe Corporation
- Fiat Chrysler Automobiles
- Fresenius Medical Care
- Humana, Inc.
- Hunter Industries
- Jet Propulsion Laboratory
- Johnson & Johnson
- Kimberly-Clark Corporation
- KPMG Canada
- Lockheed Martin Corporation
- NewYork-Presbyterian Hospital
- Northeast Ohio Regional Sewer District
- PCL Construction
- Pillar Technology
- Procore Technologies
- SAS Software
- School District of Lee County
- Sharp HealthCare
- Southwest Airlines
- Sundt Construction
- Synchrony Financial
- T-Mobile US
- Virtusa Corporation
- Volkswagen Group of America
- Wells Fargo
- West Monroe Partners
- West Virginia University Division of Talent and Culture
Along with the 50 CandE Winners, all employers participating in this year’s Candidate Experience Awards will be celebrated at the 2017 North American CandEs Symposium and Awards Gala, taking place on Monday, October 2, 2017 at the Gaylord Opryland Resort & Convention Center in Nashville, TN.
This year’s CandE Award Winners KPMG, NewYork-Presbyterian Hospital, Hyland, West Monroe Partners and others will be sharing their transformative talent acquisition stories and how they are continuously working to improve their overall candidate experience.
But what if you’re not one of the CandE winners? Why should you come to the North American CandE Symposium and Awards Gala?
If your company is making a concerted effort to elevate and promote a quality candidate experience…
And you’re making a concerted effort to measure and understand what’s working in your recruiting processes and what’s not…
Or you just want to figure out how to start measuring and understanding…
And you want to learn from past CandE award-winning companies and transformative talent acquisition leaders who are continuously working to improve recruiting and candidate experience…
Then you’re all winners to us and you should all come to the 2017 North American CandE Symposium and Awards Gala on October 2 in Nashville TN.
And afterwards, we bet you’ll be extremely likely to refer others.