Articles

Your Brand: The Personal and The Public

By Dawn Gildenmeister on PeopleCorner – Powered by PeopleScout

Social media is inescapable and it’s hard to not participate in some form of it, as we are tied to technology from personal shopping trips to how we conduct business meetings. However, when you’re a candidate or an employee your personal brand is as important as your public brand. If both are not considered, this may be a good time to investigate how you appear online. The easiest way to avoid all this is to remove yourself from all social media, but we know that is unrealistic, so let’s talk about ways to make sure you are aware of your online presence.

Understanding privacy controls beyond the basics

A lot of privacy controls focus on your footprint, meaning what you allow the world to see; however, they do not roll over to those who you are friends with. There are actions you can take to limit your exposure. For example, on Facebook, approving any photo with you or any ‘tag’ of your online presence to ensure that the content you are curating is appropriate for the personal and public sphere…

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