With every click of Apply Now, Next, and Submit, your candidates are assembling an impression of your brand. They are not only influenced, they are motivated by their candidate experience and will unreservedly exercise one of two options after they apply:
- Speak favorably about your company, your brand, and their experience
- Speak unfavorably about your company, your brand, and their experience
Which option are your candidates choosing?
At a recent Candidate Experience (CandE) Workshop, Drew Campbell of Covestro spelled out his view of why the candidate experience is important…