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Spring Cleaning Your Employer Brand

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By Crystal Miller Lay on ERE

Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces. So why not add your employer branding to the list of things to make sure are at their finest?

Most of what we do in spring cleaning is assessment, purging, and re-organization. Do we really need six shirts in the same shade of blue? How many back copies of Wired can sit on the coffee table before “hip” becomes “hoarder?” When was the last time those windows were cleaned and do we really need 20 branded wine-openers given to us as conference swag?

The same concepts apply with our employer branding and recruitment marketing. Assess, purge, re-organize…

 

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