Business Impact Assumption: 100% of the candidates who apply are also potential customers and/or influencers, and their candidate experience affects whether or not they apply again, whether or not they refer others, and whether or not they make purchases (your bottom-line revenue).
Your rejected applicants per hire: 99
Your annual rejected applicants: 99,000
Negative resonance factor = candidate tells 1 person (at a minimum)
Your total rejected candidate audience: 198,000
At a 12% overall candidate resentment rate (based on candidate responses from Talent Boards' 2017 benchmark research - who were willing to sever the business relationship)
Your Potential Lost Customers: 25,740