The Business Impact Of Candidate Experience
Here’s what’s crystal clear in business today: poor customer service impacts customer retention, referrals, and potential new business. Social media has given consumers an open forum to share both good and bad product and service experiences to all who will listen.
How many of you have used social media to get some customer-service action instead of growing old waiting on the customer service phone trees or trying to navigate the labyrinth of online FAQ databases?
The same has been true for job seekers, and for too long employers were resistant to treating candidate as the primary customer of recruiting. Per the Talent Board Candidate Experience (CandE) Awards and Benchmark Research, that’s finally changing for the better.
In fact, many of this year’s 50 CandE award-winning employers — all of which provide their job candidates with an exemplary experience as defined by the candidates themselves — have gone through this transformative shift. Meaning, to treat all their job candidates, both externally and internally, as the primary customers of talent acquisition. Not the hiring manager, executive manager, or other recruiting peers and colleagues — the candidates…