No, it’s not Christmastime yet. Nor are we talking about the first day of school for those of you with children.
It’s the beginning of the annual CandE Awards season, of course!
We’re super excited to reveal the winners of the 2019 North American Candidate Experience (CandE) Awards. Over 170 companies registered to participate in the 2019 North American Talent Board CandE Awards benchmark research program, which ultimately collected the thoughts and experiences of over 195,000 job candidates. (We’re still collecting responses in EMEA, APAC and Latin America for 2019.)
For the past nine years, Talent Board and the Candidate Experience Awards Benchmark Research Program has conducted benchmark research with over a thousand companies big and small across industries around the globe, resulting in nearly one million candidate responses to date. Companies answer questions about their recruiting processes from pre-application to onboarding, and then target a population of job candidates and asked them for feedback based on as far as they got in the recruiting process (from pre-application to onboarding). The majority of candidates in Talent Board CandE research as it’s known are those who did not get hired (usually over 90 percent of annual responses), as Talent Board has been able to show there’s a greater aggregate impact on a company’s business and brand over time by the sheer volume of candidates who are rejected.
This year’s North American CandE winners were again identified through a comprehensive data analysis based on their job candidates’ satisfaction survey scores (it’s the same analysis for all regions). To qualify, each company committed to a statistically significant candidate response rate, where the proportion of respondents who were not hired met or exceeded a set standard. The final analysis included four key questions that had a significant impact on determining the winners:
- The candidates’ overall ranking of their candidate experience
- Whether or not they would reapply to the organization in the future
- Whether or not they would refer other job seekers to the organization in the future
- And how the candidates would change their business relationship status with the organization going forward based on their experience
The above analysis resulted in a final CandE score for each participating organization. This year the 65 organizations big and small across multiple industries that received the highest positive candidate experience ratings in North America had an average CandE score 144 percent higher than all other participating organizations. We continue to see an increased focus on candidate experience and the value it brings to an organization. You can find the complete list of 2019 North American CandE Winners at the end of this article and here.
To that end, we also find each year communication and feedback loops are a key competitive differentiator that impact whether or not job candidates will ever apply again, refer others or make purchases if and when applicable (for consumer-based companies). This is true for companies whether they win a CandE Award or not.
And although the rest of the global 2019 CandE benchmark research is still being collected at the point of this submission, the North American job candidate resentment rate – candidates who choose to sever the relationship with an employer based on having a negative candidate experience and say they’ll never apply again, refer others or make purchases – is 14 percent. Unfortunately, that’s a 40 percent increase in candidate resentment since 2016.
The good news so far in 2019 is that when employers give rejected candidates general and specific feedback on qualifications and job fit (which was about 26 percent of ~19,000 candidates who answered this question in our survey), the resentment rate decreases by 29 percent (10 percent more than in 2018). And with specific feedback on qualifications and job it, the overall great candidate experience and their willingness to increase their relationship with the employers goes up 20 percent (16 percent less than in 2018).
It’s clear that providing general and specific candidate feedback on qualifications and job fit can and does have a positive impact on their overall perception of fairness and their willingness to continue a relationship with a prospective employer.
Along with the 65 CandE Winners, all employers participating in this year’s Candidate Experience Awards will be celebrated at the 2019 North American Candidate Experience (CandE) Symposium and Awards Gala, taking place on Monday, October 14, 2019 at the Marriott Wardman Park in Washington, in conjunction with ERE Recruiting Conference, October 14-16, 2019.
After a full day of informative recruiting and candidate experience sessions, Talent Board will also be releasing the full list of this year’s CandE winners by their final ranking order by company size at this year’s event for the first time, as well as their overall ranking and industry.
Join us in DC on October 14!
The 2019 North American CandE Awards winners are (in alphabetical order):
Auburn-Washburn USD 437
Blue Cross and Blue Shield of North Carolina
Boehringer Ingelheim Pharmaceuticals, Inc.
BroadPath Healthcare Solutions
Children’s Mercy Kansas City
Colorado Springs Utilities
CSAA Insurance Group
Dent Wizard International
Dr. Reddy’s Laboratories, Inc.
E & J. Gallo Winery
Fiat Chrysler Automobiles
Foot Locker Inc
Grant Thornton LLP (Canada)
Hoag Memorial Hospital Presbyterian
IDEA Public Schools
Jet Propulsion Laboratory
Johnson & Johnson
Manulife / John Hancock
New Balance Athletics, Inc
OptumCare, formerly DaVita Medical Group
Procter & Gamble
Toyota Motor Manufacturing Canada Inc.
West Monroe Partners
West Virginia University Division of Talent and Culture