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How to Win Candidates Through Every Stage of Their Journey. A Five-Part Series.

By Irene DeNigris on RecruitingDaily

Working with 4,000 organizations to hire more than four million people annually, we’ve found the employers who do it best follow a similar playbook.

My company was ranked as 2018’s leading firm at delivering an exceptional experience to candidates in North America by Talent Board. My colleagues and I teamed up with other employers ⎯ all recipients of Talent Board’s annual award for delivering outstanding candidate experience ⎯ to share the keys to success, beginning here with recruitment marketing.

Over the coming five days we will share details about how to create a powerful value proposition; create an effective career site; engage talent through text and chatbots, and setup new hires for long-term success through onboarding.

In this, our first installment, I’ve partnered with Lisa McKeon, talent acquisition project lead at Cumming Corporationan international project management and cost consulting firm, and Kevin Grossman, president and board member of Talent Board, to discuss what it takes to give an award-winning, candidate experience, beginning by articulating an engaging vision.

According to Grossman, who reviews hundreds of employers’ talent acquisition programs each year, “an award-winning candidate experience is one that begins during talent attraction and extends through new hire onboarding. The entirety of the candidate experience must be top notch to attract top talent to your organization.


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