Innovative Ways Companies Convey Culture When Hiring Remotely

By Lin Grensing-Pophal on SHRM, written on August 10, 2020

Both employers and job candidates have come to consider culture and cultural fit important elements when making or accepting offers. But in a world where much hiring is taking place remotely—often via videoconferencing and tools like Zoom and Skype—how can companies adequately convey their culture?

It’s a challenge that many HR professionals have taken on, and they have important insights to share.

Start with the Basics

“Corporate culture has never been more important to recruiting talent,” said Antonia Hock, global head of The Ritz-Carlton Leadership Center, a consultancy based in the Washington, D.C./Baltimore area that works with organizations to enhance employee and customer experiences…

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