New Year, New Research: Talent Board’s 2022 CandE Report Now Available
It’s that time of year again!
Time to download the world’s largest and longest-running research report on every aspect of the candidate experience from pre-application to onboarding, what creates a positive and fair experience, the different ways employers go about delivering these experiences, and what the companies delivering the world’s highest-rated experiences (CandE Award winners) are doing better than their peers.
Of course, I’m referring to our Talent Board 2022 Candidate Experience Benchmark Research Report. Our core North American annual report is based on our latest global research including over 150 regional and global employers and nearly 200,000 job candidates. Since we launched this survey in 2011, we’ve collected insights from more than 1,350 employers and 1.4+ million job seekers. Our 2022 regional EMEA, APAC, and Latin American briefs will be released later in January.
As always, this year’s report offers some surprising findings as well as some that were pleasantly expected and not-so-pleasantly expected. In the coming weeks, I’ll be sharing a series of posts on the survey’s findings and our Top 10 Key Takeaways.
I don’t want to give away too many details here, but a few of the insights you can look forward to learning about include:
- The rise of candidate resentment across the globe—except for one region, where it dropped very slightly.
- How (and why) company values leaped to the top of the list of marketing content that job seekers consumed last year.
- Why CandE winning companies have a higher level of perceived fairness during the interviewing and assessment phases of their recruiting process than other employers.
- Why giving and getting candidate feedback is critical to a positive candidate experience … and to getting precious referrals.
I know I’m a bit biased when it comes to candidate experience, but no employer should miss out on reading the Talent Board report, especially now. The world is facing unprecedented talent shortages (ManpowerGroup reports that 3 of every 4 companies have experienced talent shortages and difficulty hiring, a 16-year high), so it’s more important than ever employers give themselves a competitive advantage in the talent market by delivering exceptional candidate experiences. Companies delivering poor candidate experiences (we also share the key reasons why this happens in our 2022 report) may suffer perpetual talent shortfalls.
As I’ve written in the past, the candidate experience is the “doorway” through which every single person enters our organizations. It’s the first critical step in converting job seekers into actual employees. When candidates can’t endure the experience a company is delivering, it doesn’t matter how much that company has improved wages, benefits, work-life balance, or any other hot-button issue. Good candidates will bail on their experiences if they can’t research a company or job easily, apply painlessly, interview without facing bias, etc. They’ll even bail during the onboarding process if it doesn’t go smoothly, that’s how competitive the market is these days.
If your company is looking to improve or revitalize its candidate experience, our 2022 report highlights the specific strategies and tactics leveraged by employers providing world-class candidate experiences (our CandE Award Winners).
You can download the 2022 North American report here. Again, the new EMEA, APAC, and Latin American research briefs will be available soon.
Be safe and well – and Happy New Year!
Kevin Grossman, Talent Board President