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Transforming Recruiters Into Trusted Advisors

By Kevin Grossman on Reach West

What are the symptoms of an ailing candidate experience?

For NewYork-Presbyterian Hospital, the first major symptom was a rising candidate dropout rate in its online application process. When roughly 60% of candidates dropped out of the process when asked to complete an online assessment, David Crawford, Vice President of Talent Acquisition, knew it was time to do some exploratory surgery—an experience he shared in another recent Talent Board webinar.

Crawford and his team examined the process from every angle, extracting data from candidate surveys and their applicant tracking system. They also reviewed the organization’s overall application process and took a critical look at its career website. Their conclusion: the Hospital was basically putting candidates through “an obstacle course” before the first interview took place..


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