Delivering Video Candidates Crave: without blowing the budget
Video can be compelling, informative, persuasive and inspirational, but most recruiting video falls short. Candidates’ informational and emotional needs change as they move through the recruiting process and having the right content, at the right time, is powerful. But traditional video has been prohibitively expensive to produce.
This webinar will show you how to have the best of both worlds – engaging content at minimal cost. We will discuss the essential videos for your video library with lots of examples of compelling, easy-to-produce content.
In this webinar you will learn:
- What messages resonate with candidates at each stage of the journey
- Which existing videos can be repurposed and reused
- How to maintain quality over informal video
Join us September 30th at 1pm ET for this informative session with Maury Hanigan, CEO of SparcStart and video expert. Maury’s background in consumer marketing from Procter & Gamble has given her unique insights in meeting candidates’ needs.