Influencing the Candidate Experience with the Power of Programmatic
Today’s candidates are exposed to thousands of digital brand messages on multiple channels over multiple devices daily. It is no wonder that brands struggle to collect, connect, analyze, and act on their data to improve both candidate experiences and engagement. But it doesn’t need to be a challenge.
Join Reyes Holdings’ Leanne Murray and Jon Nelsen from Symphony Talent as they share insights on how Reyes Holdings prioritized personalization and used candidate data to identify everything that influences a candidate’s engagement with the global food and beverage distributor’s brand.
Hear how Reyes Holdings transformed their candidate experience by deploying programmatic media to capture, track and credit the performance of all their marketing efforts in order to deliver the right content to the right candidates at the right time.
- Why programmatic media is critical to delivering a seamless, personalized candidate experience
- The need to move beyond last click data and leverage all of the marketing funnel touchpoints to enhance candidate engagement
- How identifying candidate engagement influencers can lead to more efficient paths to conversion and hire
Director, Strategy and Client Services
As a Director of Strategy and Client Services, Jon is responsible for the oversight and success of key client accounts for Symphony Talent. Jon is based in Houston, and holds a bachelor’s degree from the University of Texas at Dallas. He brings a decade of marketing and client-facing experience to the table from a variety of industries, and has also acted as speaker and career panelist for the Houston Community College system. Since joining the organization in February 2018, Jon has been helping increase candidate flow and quality for his clients, while also providing a strategic approach to evangelizing and adopting an EVP.
Leanne Murray, SPHR
Director, Talent Acquisition Center of Excellence
With over 20 years of experience in Human Resources and Organizational Effectiveness, Leanne is an accomplished leader within the field of Talent Acquisition and Talent Development. She currently leads the strategic TA efforts for Reyes Holdings, a global food and beverage distributor with over 30,000 employees. She’s disrupted the traditional post and pray mindset and is transforming the candidate and recruiter experience through the use of artificial intelligence technology, employment branding, and multi-faceted recruitment marketing.