Your Employer Brand Shouldn’t End When Candidates Click “Apply”
Most organizations today understand the importance of a great employer brand in attracting top talent, but often the branding stops once candidates move from the career site to the ATS apply process. This jarring discrepancy between the expectations set by a great career site and the actual application process can cause candidates to become frustrated and drop out of the process. In fact, up to 92% of career site visitors never complete an application.
Join Karl Wierzbicki, Director of Marketing at InFlight Corporation, and Kevin Grossman, President at Talent Board to learn how you can leverage your employer brand through the entire ATS apply flow to increase candidate conversion and get more quality applications from top talent.
During this webinar we’ll share:
- The importance of a strong employer brand through the entire apply flow
- How fixing the apply flow can increase applicant conversion by up to 357%
- Tips to turn your employer brand into a competitive advantage