Candidate resentment is on the rise even as many companies increase their focus on candidate experience. And while candidate experience might not seem like the most important indicator of success, it can have a huge impact on your bottom line. If even one candidate’s experience compels them to sever their relationship with your company, it’s time to take notice.
And when we consider that candidate resentment has increased by 40% in North America since 2016, it’s a potential crisis.
- Compared with last year, candidates are less likely to apply to the same company again based on their experiences.
- They’re also less likely to recommend the company to others.
But the good news is that when you invest in communication and feedback, the candidate experience improves drastically. For example, when rejected candidates get specific job-related feedback at the screening or interview phases, their overall “great experience” increases over 20%.
So how does your organization’s candidate experience measure up?
In our latest annual benchmark research program, we studied the candidate experience at 175 organizations — big and small, across industries — with over 195,000 candidates responding, 90% of whom weren’t hired.
We’ve ranked the organizations that offer the best candidate experience, and we asked them to share their secrets with us — and with you.
These organizations offer snapshots of an excellent candidate experience, ones that go above and beyond. Whether they’re revamping old techniques — like feedback and communication — or pioneering new methods — like content offerings or recruiter training — the winners of the 2019 CandE Awards lead the way for an optimized candidate experience.
Here’s what you need to know about the state of the candidate experience in North America in 2019.