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2018 Fortune 500 Candidate Experience Audit Insights – The Importance of Candidate Conversion

Best Practices for Improving Your Candidate Experience 
• Featuring Highlights from the Fortune 500 Application Conversion Process Audit

Companies today are investing significantly in recruitment marketing and talent acquisition to attract and recruit the best talent. In the United States alone, companies spend $160B annually on recruiting. Fifty-nine percent of companies are investing more in their employer brand compared to last year and the average recruiting cost per hire is estimated to be $3,500 – $4,000.

Unfortunately, despite the significant investment and unrelenting effort to find the best sources and channels to attract the right candidates to career sites, candidate conversion rates typically reach only 10 to 20 percent from a company career site.

Join us for our upcoming webinar with Kevin Grossman, President, The Talent Board, and Pete Sanidas, Vice President, Revenue, and Leader of the Talemetry Research Team, to discuss the importance that conversion has on recruiting success and the candidate experience with highlights from our 2018 Fortune 500 Conversion Audit.

We will share the latest findings after auditing the conversion process of the Fortune 500, and provide you with simple changes you can make to your application process to dramatically increase your application completion rates. During this interactive webinar, you will learn:

  • The importance of the conversion process and its impact on recruiting success
  • Results from the Talemetry Research Team’s 2018 Fortune 500 Conversion Audit
  • Specific recommendations for improving candidate conversion
  • The importance of personalization to overall conversion


Featured Speakers:

Kevin Grossman
President, The Talent Board
Kevin Grossman is a certified Talent Acquisition Strategist (TAS) version and Human Capital Strategist (HCS) by HCI with over 19 years of domain expertise with the human resource and talent acquisition industry and related technology marketplace. Kevin is a respected leader in recruiting, candidate experience, human resources and talent management. Kevin is the Talent Board President of Global Programs responsible for all aspects of the Candidate Experience Awards program and other Talent Board activities worldwide. Kevin produces and hosts multiple ‘world of work’ podcasts including The CandEs Shop Talk, Reach West Radio, and WorkingTech.

Pete Sanidas
VP Revenue, Talemetry
Pete Sanidas has spent almost 20 years helping enterprise organizations attract and recruit the best talent. Under his leadership, Talemetry has taken the lead in recruitment marketing and has given the recruiting industry a blueprint to mature and advance recruitment marketing practices with the EVOLVESM Maturity & Efficiency Framework. Pete is passionate about bringing modern marketing best practices to improve the corporate recruiting world, and is a well-known thought leader and speaker in the industry.