According to the Talent Board’s Candidate Experience Awards Benchmark Research, companies need to treat their employer brand as a business and understand that candidates are their customers. Those who do it successfully allow candidates to see inside their company and show off the company culture as a place candidates want to be and can see themselves in.
During this informative presentation, Talent Board president of global programs Kevin W. Grossman will share insights from the CandE Awards research on how candidate expectations can fuel an employer branding strategy to attract, engage and hire the right talent.
Joining Kevin will be PNC’s Katie Pavic and Mike Drayer from Symphony Talent who will share PNC’s journey to develop a compelling employer brand to differentiate PNC in today’s hyper-competitive talent market.
Together, these talent marketing experts will chat about:
- The definitive impact the employer brand and candidate experience have on business
- How an Employee Value Proposition (EVP) is the foundation from which all employer branding messaging should emerge
- The need to leverage relevant and authentic content to tell the employer brand story