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A poor candidate experience is destroying your Consumer Brand! Or is it?

Guest Kevin Grossman on The Speaker Agenda Show by Jeff Weidner

A poor candidate experience is destroying your Consumer Brand! Or at least that is what the Employer Branding Experts would like you to think. Obviously there are a lot of variables that go into calculating the impact that a poor candidate experience may or may not have further along the engagement chain with a specific consumer brand. Logically it makes sense right. I mean this company just rejected you as a candidate. Why would you want to buy their product or service especially if the experience was less than professional? But is there any evidence that can ties the two experiences together? Listen to the show to learn more!

 

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