Candidate Experience Resentment Calculator

Business Impact Assumption: For business-to-consumer (B2C) companies, 100% of the candidates who apply are also potential customers and/or influencers, and their candidate experience affects whether or not they apply again, whether or not they refer others, and whether or not they make purchases (your bottom-line revenue). Even if you’re a business-to-business (B2B) company, this calculator can help start internal discussions about potential fiscal impact of candidate experience (think referrals).

Plug in your own data below to calculate your business impact.

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According to our projections:

Your rejected applicants/candidates per hire total: 99

Your annual rejected applicants/candidates total: 99,000

At a 7% overall candidate resentment rate (based on candidate responses from the most current Talent Board global annual benchmark research – those who were willing to sever the business relationship), the total number of candidates who say they'll sever their relationship is: 21,780

However, not every candidate will sever the relationship. Because of this, and because 47% of consumers have made the choice to switch to a different brand due to bad customer service within the last year (Microsoft), your annual total number of candidates who may decide not to do business with you any longer is: 21,780

Based on your annual average value of a paying customer, your Potential Lost Revenue is:

$2,178,000

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