Attracting candidates and retaining star employees is a lot like attracting and retaining customers. Candidates want to be valued and have an engaging and transparent experience and how you treat them has a direct impact on your brand. Recruiting has become marketing.
To win top talent in today’s competitive landscape, the role of the recruiters must change from reactive recruiting to one of engagement. To create differentiation and improve candidate engagement, recruitment must morph into a marketing process.
By bringing the best of marketing to talent acquisition solutions, we are putting the power in the hands of recruiters and hiring managers to be marketers, brand ambassadors, and relationship builders.
IBM Kenexa® is the only vendor that: